crEATur was an entry submitted for a RSA Student Design Awards brief on the subject of Daily Diet. The brief asked to design a proposal on how daily eating habits of young people could be improved. My focus was on behavioural change design and gamification.
My final outcome was a Mobile Game, which doesn't promote healthy eating in an obvious way. Rather, it works on a subconscious level and teaches by experience of playing. Besides the UI design, I also built a promotional website, which presents the whole concept of the game.